MKT 315 RS Marketing Plan Analysis and Presentation Part 1 Research

MKT 315 Marketing Plan Analysis and Presentation Part 1 Research

MKT 315 Marketing Plan Analysis and Presentation Part 1 Research

Marketing Plan Analysis and Presentation: Part 1 – Research Template

Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below.

Company Name: TESLA

Brand Story: In 250 words, provide a thorough description of the company and brand. Reference and cite your research sources within the summary.

Tesla, Inc., which was Tesla Motors Inc. in the former days, has reached the heights of success as a dynamic automotive and energy solutions organization. TESLA was founded on 2003 by Elon Musk, Mark Tarpenning, Martin Ederhard, Ian Wright, and JB Straubel. Tesla Inc. was an American start-up powered by Silicon Valley. The company was named after Nikola Tesla, who was Serbian decent and was a very successful inventor and scientist of his time. The companies headquarter is located in Palo Alto, California and also has its main vehicle manufacturing facility the Tesla Factory in Fremont, California.

TESLA Inc. provides numerus of services form motor vehicles, financial services, solar panels, and energy storage (power battery packs). Their biggest competitors are big names like KIA, BMW, Nissan, Volkswagen, Hyundai, and Chevrolet. Tesla is the most dominate company in the U.S. when it comes to electric vehicle sales. The market has shown confidence in Tesla, which the price of Tesla stocks has doubled since the start of this year. Tesla’s next big project is a pick-up truck that hits the market in 2021. Tesla has emerged as one of the most discussed and analyzed companies among business enthusiasts. It is famous for its innovative approach in the market because of its dominant position worldwide. The company’s vehicle models spell the word “SEXY” (S3XY) model S, model 3, model X and model Y.

Company Vision: The very purpose of Tesla’s existence is to accelerate the world’s transition to sustainable energy.

Company Mission: To create an entire sustainable energy ecosystem.

Company Marketing Objectives: Expand its global market to increase its financial stability and stronger market presences.

Company Marketing Strategies and Tactics: In 250 words, provide a high-level summary of the strategies and tactics the company is currently using to meet its marketing objectives. Include discussion about the market and consumer data that was used in formulating the strategies and tactics. Reference and cite your research sources within the summary.

More than an automotive company, Tesla is a technology company building technology platforms. Betting on Tesla technology is betting on new technology. The company not only sells cars but has also built the infrastructure necessary to support the operation of those cars. It has built the network of superchargers, battery swap stations, and service stations. Tesla is on track to deliver full autonomous driving capability earlier than many cars manufactures by leveraging the billions of miles’ worth of driving data that Tesla has been gathering. Tesla mostly uses online sales model coupled with company- owned stores to sell its cars and doesn’t use the conventional dealer network. The company owned distribution is fraught with several challenges. Other manufacturers team up with the third party to sell their vehicles. For Tesla, the brick-and-mortar store serves as a channel to sell the concept of EV as well. Selling the vehicles online has reduced the company’s selling cost. The physical stores only serve as a showroom for Tesla. It has around 17 stores worldwide to sell its cars which according to Tesla helps to interact with potential customers. Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. Tesla doesn’t need paid advertisements to make sales. Word of mouth and the free media coverage is enough to fuel demand for the brand. Tesla is said to have built a strong brand identity that requires less promotion and advertising. Tesla’s website is also an effective channel for sales and marketing.

SWOT Analysis: Using the data and information from your research, complete a SWOT analysis for the company. Reference and cite the topic materials for details on conducting SWOT analysis.

Citation of Sources: Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.

ADDITIONAL INSTRUCTIONS FOR THE CLASS

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• Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words. Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source. One or two-sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words. I encourage you to incorporate the readings from the week (as applicable) into your responses.

• Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately. In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies. Participation posts do not require a scholarly source/citation (unless you cite someone else’s work). Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

• APA Format and Writing Quality

Familiarize yourself with the APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required). Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation. I highly recommend using the APA Publication Manual, 6th edition.

• Use of Direct Quotes

I discourage over-utilization of direct quotes in DQs and assignments at the Master’s level and deduct points accordingly. As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content. It is best to paraphrase content and cite your source.

• LopesWrite Policy

For assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me. Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes. Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own? Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for tips on improving your paper and SI score.

• Late Policy

The university’s policy on late assignments is a 10% penalty PER DAY LATE. This also applies to late DQ replies. Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances. If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect. I do not accept assignments that are two or more weeks late unless we have worked out an extension. As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

• Communication

Communication is so very important. There are multiple ways to communicate with me: Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class. Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours. MKT 315 Marketing Plan Analysis and Presentation Part 1 Research

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