Overview
Task Assignment – Group Portfolio and Presentation (Entrepreneurial Skills)
You are required to complete the full coursework based on the selected business idea:
“An e-commerce platform for Omani products that sells local items such as frankincense, silver, and handmade crafts, targeting both local and international markets, supporting artisans and promoting Omani identity.”
The work must be completed professionally and include both:
- Task 1: Portfolio (Report – 75%)
- Task 2: Presentation and Viva (25%)
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PART 1: PORTFOLIO (REPORT)
You must prepare a complete and well-structured business portfolio including the following sections:
1. Executive Summary
Include mission and vision, business overview, product description, target customers, competitive advantage, and financial overview.
2. Business Idea and Industry Overview
Explain the e-commerce industry and Omani heritage products, define the problem, present your solution, and analyze competitors.
3. Business Model (Business Model Canvas)
Clearly explain: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
4. Market Analysis
Define the target market (local and international), analyze demand, trends, competitors, and barriers to entry. Support with data, charts, and tables.
5. Sales and Marketing Plan
Explain pricing strategy, promotion methods (social media, influencers, ads), sales channels, and estimated marketing budget.
6. Operations Plan
Describe how the platform operates, sourcing from artisans, inventory management, logistics, shipping, and team requirements.
7. Prototype Development
Design a sample website or app interface showing product pages, cart, and checkout process.
8. Website and Digital Presence
Explain website structure, features, SEO strategy, and content approach.
9. Branding Strategy
Define business name ( NIZWA MARKET ) , logo, tagline, and brand identity focusing on authenticity and culture.
10. Legal and Taxation
Explain business structure (LLC), e-commerce regulations, export requirements, and intellectual property.
11. Financial Plan
Include startup costs, revenue model, expected profits, and funding sources.
12. Ownership and Management
Define team roles, organizational structure, and external support.
13. Global Expansion
Explain strategy for entering international markets and scaling the business.
14. References
Include at least 30 academic sources using Harvard referencing style.
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PART 2: PRESENTATION AND VIVA
The presentation must follow the official guidelines provided.
Presentation Requirements:
- Only one group member will present.
- Maximum duration: 5 minutes.
- Focus on key highlights of the project, not full details.
Slides must cover the following:
- Start-up idea and unique value proposition
- Market analysis and target customers
- Production or operational strategy
- Prototype design and development
- Website and digital presence
- Branding and marketing strategy
- Legal and taxation considerations
- Financial management and funding
- Public relations strategy
- Global expansion plan
Slide Design Guidelines:
- Maintain a clean, consistent, and professional layout
- Avoid overcrowded slides; focus on key points
- Use clear fonts (e.g., Calibri, Arial, Times New Roman)
- Headings size 28 or larger, body text 18–24
- Use subtle backgrounds with good contrast
- Include high-quality visuals (charts, diagrams, images)
- Keep consistent style across all slides
- Add a references slide
General Presentation Tips:
- Ensure logical flow between slides
- Use minimal animations
- Proofread for grammar and spelling
- Rehearse to meet the 5-minute limit
Viva (Q&A Session):
- Duration: 10 minutes
- Two examiners will ask questions
- All group members must be prepared
Possible questions may include:
- Details of the report
- Feasibility of the business idea
- Individual contributions
- Design and structure of the presentation
Assessment Criteria:
- Innovation and feasibility of the idea
- Quality of the report
- Clarity and effectiveness of presentation
- Depth of understanding during Q&A
- Individual contribution
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Final Requirement:
Deliver a complete, well-structured report and a clear, concise, and professional presentation that reflects strong understanding of the business idea.