Overview
Complete your Course Capstone Project (research paper). Your project must be written in 4000- to 4200-words, which does not include the title page.
Each of the following components is required:
Title Page
Follow APA rules for formatting your title page.
- Include the following information: your name, project title, course information, and date.
- Opening Statement (350 words)
- Explain the purpose of the Health Communication and Intervention Plan. What does this program hope to accomplish? Consider the goals, vision, and objectives.
- Describe the target population. Consider the stakeholders who will support this program.
- Literature Review (5 articles, 700 words)
- Compare and contrast existing approaches to the problem. Describe existing community programs that address the population and health issues.
- Communication Plan (1400 words)
- Create a detailed communication plan that includes:
- Goals and objectives of the plan
- Details of the health topic
- Needs and health risks of the community
- Determinants and indicators
- Communication tools
- Details of the audience
- Challenges in communication
- Core communication strategies
- Partners for development
- Ethics and morals review
- Implementation Plan (1750 words)
- Create a detailed implementation plan that includes:
- Strategies for program implementation
- Evidence of current communications
- Background and justification
- Audience profiles
- SMART communication goals for each audience
- A detailed creative brief
- Detailed creative communication concepts
- Criteria for matching the message to media
- Pre-test analysis for evaluating the implementation plan