post a PowerPoint presentation with a detailed notes section that contains the following:
- Incorporation and analysis of the Learning Resources from this 2-week unit, including identification of any apparent gaps in the literature
- An original research topic related to the week’s literature (the proposed research topic can be related to the general topic for the week or to gaps in the literature for the week, or it can be related to a specific reading for the week)
- Background information on the research topic, including identification of principal schools of thought, tendencies in the academic literature, or commonalities that define the academic scholarship regarding your topic
- Evaluation of the main concepts with a focus on their application to business/management practice and their impact on positive social change
- A minimum of 10 peer-reviewed, scholarly new references
Note: The presentation must be in APA format and must incorporate direct evidence of addressing the Learning Objectives from this 2-week unit. Each of the content slides must include detailed notes/paragraphs with appropriate citation of peer-reviewed, scholarly references.
Recommended Readings
- Bardauskaite, I. (2014). Loyalty in the business-to-business service context: A literature review and proposed framework.Links to an external site. Journal of Relationship Marketing, 13, 28–69. doi:10.1080/15332667.2014.882628
- Han, S.-L., & Childs, S. S. H. (2016). Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers’ trust.Links to an external site. Journal of Global Scholars of Marketing Science, 26(1),19–35. doi:10.1080/21639159.2015.1116778
- Kiessling, T., Isaksson, L., & Yasar, B. (2016). Market orientation and CSR: Performance implications.Links to an external site. Journal of Business Ethics, 137(2), 269–284. doi:10.1007/s10551-015-2555-y
- Kumar, V. (2017). Integrating theory and practice in marketing.Links to an external site. Journal of Marketing, 81(2), 1–7. doi:10.1509/jm.80.2.1
- McKnight, D. H., Lankton, N. K., Nicolaou, A., & Price, J. (2017). Distinguishing the effects of B2B information quality, system quality, and service outcome quality on trust and distrust.Links to an external site. The Journal of Strategic Information Systems, 23. doi:10.1016/j.jsis.2017.01.001
- Plouffe, C. R., Bolander, W., Cote, J. A., & Hochstein, B. (2016). Does the customer matter most? Exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners.Links to an external site. Journal of Marketing, 80(1), 106–123. doi:10.1509/jm.14.0192
- Vize, R., Coughlan, J., Kennedy, A., & Ellis-Chadwick, F. (2013). Technology readiness in a B2B online retail context: An examination of antecedents and outcomes.Links to an external site. Industrial Marketing Management, 42(6), 909–918. doi:10.1016/j.indmarman.2013.05.020