Post an annotated bibliography of at least SIX additional resources related to the research topic.
- Incorporation and analysis of the Learning Resources from this 2-week unit, including identification of any apparent gaps in the literature
- An original research topic related to the week’s literature (the proposed research topic can be related to the general topic for the week or to gaps in the literature for the week, or it can be related to a specific reading for the week)
- Background information on the research topic, including identification of principal schools of thought, tendencies in the academic literature, or commonalities that define the academic scholarship regarding your topic
- Evaluation of the main concepts with a focus on their application to business/management practice and their impact on positive social change
- A minimum of 6 peer-reviewed, scholarly new references
Recommended Readings
- Araneda-Fuentes, C., Lustosa, L. J., & Minner, S. (2015). A contract for coordinating capacity decisions in a business-to-business (B2B) supply chain.Links to an external site. International Journal of Production Economics, 165, 158–171. doi:10.1016/j.ijpe.2015.03.016
- Brito, R. P., & Miguel, P. L. S. (2017). Power, governance, and value in collaboration: Differences between buyer and supplier perspectives.Links to an external site. Journal of Supply Chain Management, 53(2), 61–87. doi:10.1111/jscm.12134
- Formentini, M., & Romano, P. (2016). Towards supply chain collaboration in B2B pricing: A critical literature review and research agenda.Links to an external site. International Journal of Operations & Production Management, 36(7), 734–756. doi:10.1108/IJOPM-03-2015-0124
- Jiang, Z., Shiu, E., Henneberg, S., & Naude, P. (2016). Relationship quality in business to business relationships—Reviewing the current literatures and proposing a new measurement model.Links to an external site. Psychology & Marketing, 33(4), 297–313. doi:10.1002/mar.20876
- Kohtamäki, M., & Rajala, R. (2016). Theory and practice of value co-creation in B2B systems.Links to an external site. Industrial Marketing Management, 56, 4–13. doi:10.1016/j.indmarman.2016.05.027
- Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement.Links to an external site. Journal of Marketing Research, 53(4), 497–514. doi:10.1509/jmr.15.0044
- Ndubisi, N. O., Malhotra, N. K., Capel, C. M., Agarwal, J., Satkunasingam, E., Ndubisi, G. C., & Patil, A. (2016). Long-term oriented marketing relationships and ethical conduct in outsourcing sector.Links to an external site. Psychology & Marketing, 33(5), 372–388. doi:10.1002/mar.20881
- Seyedghorban, Z., Matanda, M. J., & LaPlaca, P. (2016). Advancing theory and knowledge in the business-to-business branding literature.Links to an external site. Journal of Business Research, 69(8), 2664–2677. doi:10.1016/j.jbusres.2015.11.002
- Töytäri, P., Rajala, R., & Alejandro, T. B. (2015). Organizational and institutional barriers to value-based pricing in industrial relationships.Links to an external site. Industrial Marketing Management, 47, 53–64. doi:10.1016/j.indmarman.2015.02.005