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How to Conduct a SWOT analysis

Overview

SWOT Analysis

Conducting a SWOT analysis can have tremendous value in preparing for planned change.

To prepare:

Conduct a SWOT analysis for your Course Project, incorporating any insights you have gained from this week’s Discussion. Identify two strengths, two weaknesses, two opportunities, and two threats that warrant attention relative to the identified unmet need. Reflect on how you distinguished between weaknesses and threats and consider whether the threats or weaknesses also pose opportunities.

To complete:

Write a 2- to 3-page summary that conveys the results of your SWOT analysis. Include:

Two strengths Two weaknesses Two opportunities Two threats An explanation of whether the threats or weaknesses also pose opportunities