Overview
Due Date: 11:59 pm EST Sunday of Unit 3
Points: 100
Overview: This case illustrates several ways in which Southwest Airlines utilizes the four main
building blocks of competitive advantage: efficiency, customer responsiveness,
innovation, and reliable quality.
Instructions: You will need to review the Southwest Airlines case study at the end of Chapter 3 in the
textbook and answer the following questions:
• What is the link between Southwest Airlines’ business model, strategy,
competitive advantage, and profitability?
• What are Southwest Airlines’ distinctive competencies, resources, and
capabilities to make it happen?
• How will the Southwest Airlines competitive advantage be maintained in the
future?
Requirements:
• Submit a two-three page Word document covering the elements of the
assignment.
• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions.
• Focus on the quality of writing and content.
• Use APA format with a title page, in-text citations, and references. Abstract not
required. The title page, reference page, and appendices are excluded in page
length requirement.
• Research and cite at least two credible sources in APA format.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
BUS411 – Business Policy Seminar
Southwest Airlines