Overview
Nike
- Step 1: Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
- Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms' marketing or advertising expenditures.
- Step 3: Prepare a comparative data table to consolidate this information.
- Step 4: Prepare a report (250-750-words) to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.