Overview
Southwest offers snacks on their flights including a packet of chips, coffee/tea, soft drinks, beer/wine, and cocktails. The cocktails are currently $9.00 each and the beers/wines are $5.00.
You're the new management accountant arriving at work ten minutes late without coffee when the president stops you in the hall. "Just the person I want to see!" he says without a smile. "Our alcohol consumption is up 25% this quarter." Gulp! "The cash and drink coupons are flat, so there's obviously theft happening. Find out what's going on and get back to me."
Grateful that he wasn't referring to your BBQ party last night, you need to start thinking about how to respond. What type of data will you need to pull from the corporate databases to analyze and how should that question be answered? You have no clue as to what databases even exist, but come up with what you'd start looking for.