Overview
Following is the revenue from continuing operations from the Marriott International 2003 annual report (in millions):
2003 Mix Percentage | 2002 Mix Percentage | 2001 Mix Percentage | |
Full Service | $5,876 | $5,508 | $5,260 |
Select Service | $1,000 | $ 967 | $ 864 |
Extended Stay | $ 557 | $ 600 | $ 635 |
Time Share | $1,279 | $1,147 | $1,009 |
Totals | $8,712 | $8,222 | $7,768 |
Required:
- Calculate the sales mix percentage for 2003, 2002, and 2001.
- Calculate the percentage change in revenue for each segment from 2003 to 2002.
- Calculate the percentage change in revenue for each segment from 2002 to 2001.
- What is the overall revenue growth (percentage change) from 2002 to 2003 and from 2001 to 2002?
- Which market segment increased its sales mix percentage the most and which if any had a decrease in its mix percentage? Compare 2003 actual numbers with both 2002 and 2001 for your answers.
Instruction for the assignment:
Type of attached file: A word file A4 pages printed and delivered (Times New Roman) font size 14 and 1.5 line spaces. Also a soft copy A4 word file named A2-your ID No. and delivered to the leader.
Deadline: Wednesday, 23rd April, 2025 during class time