Objective
This assignment is designed to enhance students’ understanding of the link between performance measurement and strategic management. Working in groups, students will explore how performance measurement systems are applied in real-world business settings to support strategic decision-making. The assignment encourages analytical thinking, collaborative research, and effective presentation skills.
Assignment Overview
Groups will investigate how companies in the UAE implement performance measurement frameworks to drive strategic objectives. Each group will select a company and analyze:
- The performance metrics used (financial and non-financial)
- Current trends and advanced techniques in performance measurement
- How these measures are linked to broader strategic goals
Students will produce both a written report and an in-class presentation to communicate their findings and recommendations.
Assignment Tasks
1. Group Formation and Topic Selection
- Each group (3–5 students) will select a UAE-based company for analysis.
- Submit your selected company and focus area for approval.
2. Performance Measurement System Analysis
- Describe the company’s current performance measurement system.
- Identify key performance indicators (KPIs) and how they are tracked.
- Discuss both financial and non-financial metrics (e.g., customer satisfaction, sustainability, innovation).
3. Trends and Advanced Techniques
- Analyze how the company adopts or adapts to current trends in performance measurement.
- Include techniques such as predictive analytics, real-time dashboards, or ESG reporting.
4. Strategic Linkage
- Assess how performance data is used in strategic planning and decision-making.
- Provide examples of how metrics influence resource allocation, goal setting, or business transformation.
5. Recommendations
- Suggest improvements to the company’s performance measurement system.
- Align recommendations with strategic business goals.
6. Presentation
- Prepare a 5–7 minute in-class presentation summarizing your key findings and recommendations.
- All group members must participate in the presentation.
- The final presentation slides must be submitted as a shareable link included in the written report.
- Mgt Acc for Bus. Decisions - Team 3
- Falah Qais Rashed Humaid Alsaeedi
- Hamed AlHashmi
- Sulaiman Saeed Mohamed Obaid Alsalami
- Zayed Khalid Saleh Rubayea Alkatheeri
Assignment Information
Length:
1200-1500 words
Weight:
20%
Learning Outcomes Added
- StrategicAccounting: Describe the internal accounting function of organizations and the accounting system that provides information for planning, control and decision making.
- DataDrivenDecisions: Prepare analyses for various decision situations by using relevant data.
- PerformanceMetrics: Discuss performance measurement and its application in the organizations.