Phone case business plan

Overview

• For this assignment I want 2 detailed slides regarding a business plan I am doing for phone cases answering question 1 for slide one and question 2 for slide 2. Each slide should have a script that will last 1 min each slide.
  
• Waterproof- Leak-proof, no water damage
• Durability
• Add on Screen Protector
• Solid, hard plastic case.
• Company name/ slogan

Company name: Thunk

- Slogan: “the Sound of Protection”

• Base Cost per one case :$30
• Add-ons cost:

Embroideries:$20-50 (depends on how complicated image is; names are free, emojis:$5, simple images/icons($15), sports logos:$25)

Tinted screen protector: $25

• Colors: All colors(black, white, red, orange, blue, purple, teel, green, yellow, beige, brown)
• Phones Accomodated:
• iPhones (which models?)
• Samsung(android)

1. Business Description

• What is the product or service? Phone cases
  • Mention each type of case (different pricing for what type of image/icon/logo.
  • What industry are you in?

Retail and E-commerce sector

2. Market Opportunity

• Who is your target customer?
  • future Parents of iPad kids, teens and young adults. Ages 15-30
• Who are your main competitors, and how will you stand out?
  • Casetify
  • Wildflower
  • Otterbox