Questions
- Will this logo work for the projects you have been hired to do? Why or why not?
- How do you explain your dilemma to the client?
- How does color gamut figure into this? For your citation, you might use articles that describe the vector vs. raster artwork, print vs. web resolution and color, or which file type is best for which job. When looking at your fellow student’s discussion posts, you might consider addressing which points that they made came across well, and which need further explanation. What might help clarify their points? Can you help them expand their explanation? Can you share some resources that you found helpful while researching this discussion? Your initial and reply posts should work to develop a group understanding of this topic. Challenge each other. Build on each other. Always be respectful but discuss this and figure it out together. Reply Requirements Per the Due Dates and Participation Requirements for this course, you must submit 1 main post of 150+ words, 1 IWG citation, and reference, as well as 2 follow-up posts of 50+ words. Responses can be addressed to both your initial thread and other threads but must be your own words (no copy and paste), each reply unique (no repeating something you already said), and substantial in nature. Remember that part of the discussion grade is submitting on time (20%) and using proper grammar, spelling, etc. (20% per post). First reply: Olivia Isleman YesterdaySep 17 at 11:55pm Manage Discussion Entry Because my client's logo is old and only exits in internet form it would be very simple to just go with CMYK with a basic printer for such a large job. CMYK is cheaper and more common place so more people know how to print with it. However the client is looking for an exact match to their logo and CMTK can have some color variation due to the limited colors. In this case I feel it could be better to print in Pantone colors because they have the ability to be more exact. Unfortunately Pantone requires a more expensive printer that is less common and therefore more niche skillset will be needed to print with this method. I would also expect the image to be a raster image because of its age. If that were the case I would want to convert it to a vector image for more precise printing as well.
https://www.geeksforgeeks.org/vector-vs-raster-graphics/ (Links to an external site.)
https://printingsolutions.com/whats-the-difference-between-cmyk-and-pantone/ (Links to an external site.)
Second reply: Kenya Cromwell 10:08amSep 18 at 10:08am Manage Discussion Entry I don’t think this idea is a very good one. I thought that the client would have to send the logo to the designer in some type of file, package, or folder in order to make changes to blow it up for a billboard, or the clothing and the brochure. Just plainly grabbing it off the company’s website wouldn’t be enough to get the best resolution for this project. You would need to see everything that was done to make the logo so you can do it correctly, the other way sounds like a shortcut. If it’s the only logo that exists, they would just have to get what they paid for. I tried placing a logo on Illustrator and it was pixelated; it didn’t look clean when I zoomed in. If I were to get the logo from the homepage, it’d be in the form of a raster image, and my no one would be getting the best quality. I would explain that to my client. Since I would have to get the logo from the homepage, I would have to change the RGB color gamut (what computer monitors can see) to the CMYK color gamut (what printers can see) so that it can be printed for the billboard and brochures.
What is Color Gamut?(2012). Retrieved from https://www.youtube.com/watch?v=mY-A03-rgX8&feature=youtu.be