Overview
ADJ 2220
Principles of Advertising
Social Media Ad Assignment
Worth 50 points
Due Tuesday, April 14, 2020 no later than 1pm Central Time
INSTRUCTIONS:
You are to create one social media ad.It must be computer generated, not a printed ad on notebook paper.This is an individual assignment.You are not working in groups.
You are selling a product of your own creation.You may not use an already copyrighted or trademarked product anywhere in your advertisement.In other words, do not say that you may purchase this product at your nearby Walgreen’s or Walmart store.Troy University is a copyrighted name.You may not use that.You must create a new product, not one that you have already shown to the class in previous advertising assignments.
This is similar to the billboard ad you completed earlier this semester.You must use color, creative writing, and special art/graphics.You may not use trademarked icons or slogans.It is OK for you to go to Google images and find generic images.No famous people or trademarks may be used.Also, make sure all of your words are spelled correctly and that there is no incorrect grammar.You must create a logo for your product.You must include a price in your ad.Also, do not use a lot of words.Social media ads are small and are only looked at for a few seconds.Please take a look at some ads on social media platforms (such as Facebook) for ideas.
Five points will be counted off for each misspelled word.
Please upload your completed assignment onto Canvas.