Purpose
Explore retail examples of in-store focal points.
Videos:
https://youtu.be/1NI4zETSrQsLinks to an external site.
Tasks with Directions
Create a PowerPoint named: "Module 8: Focal Points." A focal point refers to any place in the retail setting where emphasis is placed to attract the shopper.
Create a PowerPoint with best examples of in-store focal points (not display windows.) you will create or add eight (8) best examples (images) of in-store focal points (not display windows.) In each example, you must identify a focal point, noting how the emphasis was created, in other words, how it draws the shoppers’ attention (e.g., the use of accent lighting, area rugs, demonstration cubes, a runway, location).
Note that more than one element is needed to create a powerful focal point. For example, a focal point can be created with a mixture of accent lighting, a standing mannequin on a demonstration cube for a tall vertical line, and an area rug. Identify as many elements as possible.
Remember to use descriptions and comments to help explain your examples.
Grading Evaluation Criteria
- Be sure to cite sources using APA format; see this link for resources on APA citations.Links to an external site.
- Work should be submitted and written in a professional tone and free of grammar and spelling errors.