Submit: Milestone 5
Welcome to the final milestone of your organizational audit. The audit is your final project for the semester, but you are building it across the semester. Please note that you may not use AI on this, or any other assignment in this course. In all milestones, consider what you are learning in Business Issues in the Arts to inform your milestone.
Milestone 5: Marketing and Community Engagement
Part A: Marketing Channels
Identify the organization’s primary marketing tools.
Consider:
- Website
- Email newsletters
- Social media platforms
- Print materials (if applicable)
- Who seems to be the target audience of their marketing materials?
- How formal or informal is the organization’s messaging?
Part B: Community Engagement Efforts
Research and describe how the organization connects with its community.
See if there are:
- Education programs
- Partnerships with schools or community groups
- Free or low-cost events
- Talkbacks, workshops, or community discussions
- How does engagement extend beyond ticket sales?
Part C: ADEI in Marketing and Engagement
Respond to the following:
- Does the organization use inclusive language and imagery in its marketing?
- Are multiple communities represented and addressed?
- Are there efforts to remove barriers to participation (language access, cost, location)?