Overview
Please see below for guidance on a social media plan project. I will also attached the grading rubric to insure you hit all the requirements. Please do not use AI as assignment will be ran through and AI detector.
GOLDEN GATE UNIVERSITY
ITM 105, Social Media in Business
Dr. Fulkerth
RESEARCH ASSIGNMENT
Week 8 is extremely short. Plan accordingly throughout our time together.
COURSE PROJECT ASSIGNMENT: The project assignment is to create a business proposal for implementing two social media tools into a business. See below.
The problem: Your company’s new media director is an internal person who was just promoted to the position. They admittedly know little about social media use in business, but they are generally familiar with personal social media use.
Your proposal: an internal proposal to incorporate two social media tools in a particular business. The proposal is aimed at the company’s new media director and her/his team.
What to do: choose one social media tool / program, and one social media management tool / program for your proposal. Examples: TikTok social media; Zoho social media management.
Emphasis within the proposal: for each tool that you propose, include specific reference to how that tool uses Artificial Intelligence. Be as specific as possible.
DUE DATE: the proposal is due no later than close of business, October 24 (see syllabus).
Point Value: 100 ; This is approximately 50% of the points available in the course.
Plagiarism: All papers will automatically be submitted to TurnItIn.com. No points will be awarded for plagiarized papers. DON’T cut/paste verbatim from other papers or online sources! TurnItIn is VERY good at catching those behaviors.
ASSIGNMENT SPECIFICS
Paper Formatting
Line spacing, 1.5; font size 10-12, Times New Roman, Calibri or Helvetica
Length: 5-6 body pages; there will also be a title page and a reference page. The paper can be longer, but should not be shorter.
Components of the proposal:
* Title page: title of the paper (top third); your name (middle) course name and number, instructor name (bottom third).This page is not part of the body of the paper.
* Abstract: a separate page after the title page, that includes a one-paragraph abstract of your paper. Heading is “Abstract”, followed by the title of the paper, followed by the one paragraph abstract. This page is not part of the body of the paper.
NOTE: an abstract is brief (250 words or so) that includes the purpose of the paper, the problem to be addressed, your solution, and the benefit of your solution. It is to be written after the body of the paper is complete.
Body of the paper (5-6 pages)
- Introduction: a very brief summary of the business problem; it is here that you describe the business and the social media problem and situation. This should be no more than one paragraph.
- the body of the paper will discuss two social media tools that have specific applications in the business.
* in each case, the discussion will briefly summarize each social media tool; will describe specific application to the business; will include a discussion on potential Return on Investment of use of the tool; and will include a brief overview of how that ROI can be measured.
3. Conclusion: the conclusion is a one paragraph restatement of the situation, problem and solutions. It is a summary, and emphasizes the benefits of accepting the proposal.
4. References page: (not part of the body).
Use APA formatting for references; online sources have specific formatting requirements.
Research sources: 4 sources are expected, included on a separate page at the end of the paper, titled “References.”
Paper Formatting
line spacing, 1.5; font size 10-12, Times New Roman, Calibri or Helvetica