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Workbook #2

Post ID: 3501058

Overview

SOC M162: Sociology of Gender

Dr. Kara Placek - UCLA Winter 2026

WORKBOOK #2

Name & Student ID # : __________________________________________________________

Google Doc Link/URL: __________________________________________________________

Workbooks provide opportunities to relate course materials to media, experiences, and empirical works in a personal/reflective manner. Full credit responses meet length requirements, adhere to format/citation rules, and sufficiently address every component of each prompt while citing 2 concepts or quotes from assigned materials. A typical paragraph includes 5-8 sentences. These specifications express the minimum expected, but you will not be marked down for longer replies. Insights should be original, well thought out, and supported by materials. Responses can either be elaborated on in a short essay or as short answers which address each prompt’s components in bullet point format – so long as each is at least 4 paragraphs long. Overall, Workbook #2 should come out to a total of 3 prompt responses, 12 paragraphs, and 6 cited concepts.

When citing materials, only note the author(s), publication year, and relevant page numbers or resource details in the parentheses (i.e. Grazian, 2009, p.222). To cite any concept from a lecture, guide, or slides – just include my surname, course number, and the resource or date. Examples: Plaček, 2026, SOC M162 Week #6 Guide; Plaček, 2026, SOC M162 Lecture 2-23-2026; or Plaček, 2026, SOC M162 Hookup Culture Recorded Lecture). You can apply any relevant concept from any week's materials but do not reuse the same concepts. For example, do not cite “halo effects" more than once. You may cite two different concepts from the same resource – hence, you can define/apply "emerging adulthood” and "principle of least interest" for prompt #3 even though both are drawn from the same resource (Ansari & Klinenberg, 2015). Cited materials are limited to content from slides, guides, recorded lectures, live meetings, and mandatory resources (handouts, readings, videos). Do not cite resources that were supplemental or not assigned. No cover page or References section are necessary.

Every prompt must be initially and entirely written in a Google Doc. Make sure that our access is not restricted by clicking the blue “share” button (top right). In the "general access" dropdown either select “anyone with the link” or add me and your Grader in the "people with access" section. Do not delete any of your work until a final grade has been processed by the Registrar. Grade deductions and/or referrals to the Dean may result due to failure to complete all work in a Google Doc and/or if any portion appears to be AI generated, plagiarized, your own work submitted to another class, or insights that we already covered in class (thus not your own).

Type responses directly into a Google Doc that is single-spaced while using a standard font and size. Pages should be numbered and contain 1-inch margins. List your name, student ID #, and the shareable link/URL for your Google Doc at the top – followed by your response to each prompt. Directions & rubrics must be removed. Please view the example prompt response in Canvas to see how workbooks and citations should be structured.

TOTAL POSSIBLE = 25 points

-0.75 points will be deducted for each missing or incorrectly applied citation;

-4.5 if there are no assigned course materials/concepts properly cited in all 3 prompts (6 total required)

Unless there are documented/exigent circumstances, 3% (-0.75) will be subtracted from the overall score for each day it’s late. ***No coursework will be accepted beyond Friday 3/20 @ 11:59pm***

-10% off any prompt’s total possible score for lengthy quotes, listing titles, or redundant content

-3 points from overall score for not adhering to format

(standard font and font size, numbered pages, single spaced, 1-inch margins)

PROMPT #1 – EMBODIMENT & MARKETING (+8.5 points)

(#1) Visit the website of a cosmetics brand, then locate at least two ads and/or commercials for their product/s. Examples that should yield interesting analyses: Stryx, War Paint for Men, PAPATUI, Formen, Loved01, Axe, The Shop, Bella Doña, KimChi, Trixie, Fenty, WYN, Pat McGrath, Juvia’s Place, Blended Girl, Malagna, Rare, MAC, Luna Magic, Pound Cake, Prados Beauty, Physicians Formula, Clinique, Half Magic, Lemonhead.LA,

Ben Nye, Kryolan, Jeffree Star, Kat Von D, Jolie, About Face, Jones Road, Gen See, Mary Kay, Laura Geller, Sugar Cosmetics, Kosas, Anna Sui, Kaleidos, Shu Uemura, Lancôme HAPTA, Louis Vuitton, Louboutin

  • Provide citations for any websites, ads, commercials, or any other info that was used for your analyses (you must still apply and cite 2 course materials/quotes/concepts)
  • Identify the cosmetics brand and provide some basic information about its history. Who founded this company – was it established by a certain expert, doctor, athlete, or celebrity etc.? Does it market itself an independent venture? Was it formed in a partnership with other brands, or as part of a bigger conglomeration? Did it start off independently then get bought out later?
  • Explain what “structural determinism” is and how it relates to maintaining this brand over time
  • Who do the targeted consumers appear to be, and how is this conveyed within their marketing?
  • Describe the company’s website, ads and/or commercials that you observed. Comments should reflect on the website’s design, products, aesthetics/packaging, and models (i.e. age, race/ethnicity, gender expressions).
  • Overall, what messages does this brand present about gender and physical appearance/desirability?

…up to 8.5 points (+0.25 cite materials analyzed; +0.5 company’s formation; +0.5 company’s history; +0.25 define structural determinism is & +0.5 how it relates to maintaining this brand; +0.25 targeted consumers & +0.5 how that’s conveyed; +0.75 website design; +0.75 products; +0.75 aesthetics/ packaging; +1 models - demographics/traits; +1.25 messages about gender & +1.25 appearance)

PROMPT #2 – ORGANIZATIONS (+9.5 points)

(#2) Share what you’ve learned during Week #8 with a consenting friend or family member. Ask them to describe their experiences within any job they had. Please also protect the anonymity of any individual/s or workplace mentioned by avoiding identifiers and using pseudonyms (not their real names). If you’d prefer not to interview someone, you can instead address this prompt’s components according to a media depiction (some examples are below). Do not analyze Big Bang Theory, Ugly Betty, or any other portrayals that were covered in this class. If a TV show is chosen, you may reflect on either just one episode or more.

FILMS: Bridget Jones’s Diary, Don’t Look Up, Glengarry Glen Ross, Office Space, The Devil Wears Prada,

The Social Network, Sorry to Bother You, Waiting, The Wolf of Wall Street, Wall Street

TV SHOWS:

30 Rock (2006 – Peacock, Hulu/Disney+, Amazon); Better Call Saul (2015 – Netflix); Better Off Ted (2009 – Amazon); Billions (2016 – Paramount+); Brooklyn Nine-Nine (2013 – Netflix, Peacock); DMV (2022 – Hulu/Disney+, Paramount+); Grey’s Anatomy (2005 – Netflix, Amazon, Apple+, Hulu/Disney+); House (2009 – Hulu/Disney+, Amazon, Apple+, Peacock); Industry (2020 – HBO Max); Inside Job (2021 – Netflix); Mad Men (2007 – Apple+, AMC+); Mythic Quest (2020 – Apple+); The Bear (2022 – Hulu/Disney+); The Office (2005 – Peacock, Hulu/Disney+); The Pitt (2025 – HBO Max); The Practice (1997 – Amazon); The Studio (2025 – Apple+); Parks & Recreation (2009 – Peacock, Amazon); Scrubs (2001 – Hulu/Disney+, Amazon, Apple+); Severance (2022 – Apple+); Silicon Valley (2022 – HBO Max); Suits (2011 – Netflix, Peacock); Superstore (2015 – Peacock, Hulu/Disney+); Veep (2012 – HBO Max, Amazon)

  • Describe the occupation/s being presented, and the demographics of employees
  • How would you characterize the workplace’s environment/culture, and relationships among employees?
  • Explain how 3 “organizational concepts” were reflected within this workplace
  • How does each of these concepts impact one or more of the employees – and contribute to inequalities or negative/unequal outcomes more broadly?
  • How this portrayal reflects organizational theory #1
  • Effects of organizational theory #1 on employees
  • Ways that organizational theory #1 contributes to inequalities
  • How this portrayal reflects organizational theory #2
  • Effects of organizational theory #2 on employees
  • Ways that organizational theory #2 contributes to inequalities
  • How this portrayal reflects organizational theory #3
  • Effects of organizational theory #3 on employees
  • Ways that organizational theory #3 contributes to inequalities

3 concepts should be drawn from my “Organizational Theories Handout.” Some examples include: nepotism, occupational segregation, devalued labor, social closure processes, hostile environment, glass escalators, glass ceiling, tokenization, cumulative advantage etc.

…up to +9.5 points (+0.5 portrayal of occupation; +0.5 demographics of employees; +0.5 work culture/ environment; +0.5 relationships among coworkers; +1 x 3 depiction of each occupational concept;

+0.75 x 3 effects of each theory on workers; +0.75 x 3 how each concept contributes to inequalities)

***RESPOND TO EITHER PROMPT #3 OR ALTERNATE PROMPT #3B –

YOU DO NOT NEED TO COMPLETE BOTH PROMPTS BELOW***

PROMPT #3 – RELATIONSHIPS (+7 points)

(#3) Share what you’ve learned from Modern Romance with a consenting friend or family member who is 10+ years older than you. Ask them to describe their experiences with related topics like relationship types (i.e. companionate, soulmate, financial), dating, selecting partners, marriage, parenting, or narratives about love. How do they feel about today’s dating contexts, technologies, and norms? Please also protect the anonymity of anyone mentioned by avoiding identifiers and using pseudonyms (not their real names).

  • Describe some of your interviewee’s experiences with how they would meet potential love interests and what the norms or practices were like with dating
  • What kinds of factors influenced your interviewee’s decisions about who they wanted for a partner – or what traits did they look for in a partner?
  • What are some of your interviewee’s understandings about love, marriage, and/or parenthood? Do they regard partnership as more about companionship, soulmates, financial stability, creating a family etc.?
  • What does your interviewee think of today’s technologies & contexts related to dating?

…up to 7 points (+2 dating experiences; +2 factors/traits regarding partner selection;

+2 understandings about love, marriage or parenthood; +1 views on current techs & contexts)

  • OR●

ALTERNATE PROMPT #3B – POLITICS (+7 pts)

(#3B) Select a public figure who pursued a political, governmental, and/or legal career within any country.

Do not analyze someone who was already discussed in this class (like Arnold Schwarzenegger, Volodymyr Zelenskyy, or Hillary Clinton). In a similar vein as our discussions about politics, gender, and Messner’s article on Schwarzenegger (2007), reflect on the following aspects:

  • List citations for any materials used for your analyses (you must still apply and cite 2 course concepts)
  • Offer some basic information about this public figure’s background, career, and political affiliations/ideologies. (Limit this portion to one paragraph at most, since analyses should focus more on the remaining components).
  • How would you describe this individual’s gender presentations, and what are your assessments based on? Did their gendered expressions or performances change in any way during their career?
  • What gender-related commentaries about this individual were expressed by citizens, rivals, and/or media?
  • How might aspects of their gender – and/or the perceptions about their gender by others – have in some way been associated with political leanings?

…up to +7 points (+0.25 cite resource/s; +1.5 biographical info; +1.5 individual’s gender expressions

& +0.75 what your assessments were based on; +1.5 comments about this person’s gender by others;

+1.5 how aspects of their gender – and/or perceptions of gender by others – were politicized)