INSTRUCTIONS
The two men refused to leave the store, which prompted the Starbucks barista to call the Philadelphia Police, claiming the two men were trespassing. Start with the following articles on the incident and the training Starbucks implemented in the aftermath of this event. Review the following: $16.7 Million To Save One Reputation: How Starbucks Responded Amidst a Racial Sensitivity Crisis
You will need to conduct additional research for this assignment on your own. This assignment challenges you to critically evaluate the Starbucks racial bias and sensitivity incident and its aftermath to gain insights on how legal considerations and intercultural communication strategies intersect in the workplace and how they can be improved. Overview Research the Starbucks racial bias incident that occurred in April 2016 in Philadelphia, where two Black men were arrested after being accused of trespassing without making a purchase. Summarize the incident and its public impact, including: The viral video and resulting protests. Starbucks’ decision to close 8,000 stores for racial bias training on May 29, 2018
Incident Analysis Analyze the legal and cultural challenges Starbucks faced, including: Potential violations of anti-discrimination laws or related legal frameworks Public perception and cultural sensitivity issues highlighted by the incident Evaluate the effectiveness of Starbucks’ response, focusing on: The racial bias training program Communication strategies with employees and the public
Proposed Communication Strategies Suggest additional cultural communication strategies Starbucks could have implemented to address the issue more effectively. Examples include: Enhancing long-term diversity and inclusion initiatives Improving customer interaction policies and employee training
Explain how these strategies could have mitigated or prevented the incident.
Reflection Reflect on the broader implications of the incident for leadership in diverse multicultural workplaces. Discuss lessons learned and how leaders can proactively address diversity and communication challenges.
Designing the Infographic You will want to use software such as, but not limited to Canva, Piktochart, and Visme.co. Sign up for a free account, select a template to use, and then fill in the information you have developed for the following key points:
1. Brief Incident Overview
2. Incident Analysis
3. Proposed Communication Strategies
4. Reflection Guidelines: Length: Infographics should be concise, focusing on the core aspects of the change management graphic and how it applies to your final project.
Clarity: Use visuals to represent ideas-graphs, icons, and diagrams can help make complex information easier to digest.
Creativity: You are encouraged to use colors, shapes, and other design elements to enhance your message, but don't overcrowd the infographic.
APA: Be sure to cite both in-text and any research you used in the creation of your infographic at the bottom of your infographic