Final Project: Consumer Behavior Analysis Report
Objective: Present a full analysis demonstrating mastery of consumer behavior principles.
Instructions:
- Combine and revise checkpoints into a cohesive written report (4–6 pages) and 10–12 slide presentation.
- Include visuals (charts, consumer profiles, ads).
- Reference at least three chapters from Babin & Harris, 9th Edition.
- Conclude with marketing implications—how can the company improve or expand based on your analysis?
Grading Emphasis:
- Application of consumer behavior concepts
- Use of examples and visuals
- Critical thinking and integration
- Organization and clarity