Writing Question

Post ID: 3534067

EVERYTHING NEEDS TO BE 100 PERCENT HUMAN WRITTEN, PLEASE INCLUDE PLAGIARISM AND AI REPORT

PART 1

Submit a detailed product analysis for a new product line.

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Introduction

Note: It is recommended that you take the assessments in this course in the order that they are presented.

Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bull’s marketing manager has tasked you with preparing a plan to introduce a new product line of energy drinks with a coffee flavor. The first three drinks will be Cinnamon Latte, Café Mocha, and Blonde Roast Light. In this assessment, you will submit a detailed analysis of these new products.

Effective marketing begins with great products, and Red Bull’s new products must meet their customer’s needs. A product analysis focuses on the design, packaging, product positioning, brand identity, and the other elements that are part of a company’s efforts to maintain a unique set of values in the customer's mind, maintaining market share leadership against the onslaught of competitive products.

Overview

The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market.

This assessment allows you to analyze in depth a hypothetical new line of coffee energy drinks, something you might do in a marketing position as part of a complete promotion analysis and sales plan. In doing this analysis, you will look in detail at how Red Bull maximizes the branding of its products, its design and packaging, and recommend what you think is the best way for the company to position the new product in the marketplace, based on your analysis of that market.

Preparation

Start to familiarize yourself with Red Bull and its current marketing strategy by reviewing the reading list below. Check out its website and learn about the company, its goals, strategies, and successes. Use this same company for all assessments in this course. In addition, look at two other websites that provide background on Red Bull’s current marketing strategy:

Red Bull Resources reading list.

If you need guidance in locating additional information about Red Bull, please ask your faculty member.

Instructions

Submit your assessment of the first P (product) for Red Bull’s hypothetical new coffee product line. Use your imagination and explain your assumptions about this product line based on what you have discovered about Red Bull products, other similar products, and the energy drink market. This product assessment should include the company, packaging, brand identity, and target market requirements. Incorporate information from two other sources related to the content of the assessment. In your assessment, evaluate the following:

Describe the new product line and Red Bull's primary target market for its new coffee energy drinks. What are the characteristics of the product and the traits of the primary target market?
Discuss the branding of the new product line of coffee drinks, including the intended audience and the product positioning.
Describe the packaging for the new product, and the overall product color scheme. How will these new energy coffee drinks stand out?
Discuss product strategies for Red Bull to achieve business success for the new product and why those strategies will be successful.
Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

Planning

The time it takes to complete an assessment can vary greatly. But it often takes longer than we think to explore the scope of a task, research it, write a draft, and then come back and revise it. Consider the following as rough guideposts for setting aside the time you need to do your work. You will want to adjust these as you learn more about your own pace and working style.

Research and reading: 4 hours.
Interactive activities: 30 minutes.
Writing: 6 hours.
Revising: 2 hours.

Additional Requirements

Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: Ensure you give credit to your sources. Use APA formatting when appropriate. Refer to the Evidence and APA Campus page for guidance. You may also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines for creating professional documents not just within your business program but in the workplace as well.
Number of resources: Incorporate information from one additional source related to the content of the assessment.
Length: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
- Describe product branding, including the intended audience, packaging, and product positioning.
Competency 3: Describe the relationship of basic marketing strategies to business success.
- Describe product strategies to achieve business success.
Competency 4: Apply effective marketing planning and implementation.
- Describe a product and its target market.
- Discuss product strategies for Red Bull to achieve business success for the new product and why those strategies will be successful.
Competency 5: Communicate effectively using professional standards embracing diversity, equity, and inclusion.
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
PART 2

Submit a detailed analysis of the place strategy for a new line of products.

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Introduction

As we learned in Assessment 1, Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bull’s marketing manager has tasked you with preparing a plan to introduce a new product line of energy drinks with a coffee flavor.

Your marketing manager was impressed with your product analysis. Now Red Bull needs your help deciding how they will distribute these new coffee-flavored products, which distribution channels they will use, and which approaches and strategies they will apply in order to both reach their customers at the places where they purchase energy drinks and make a profit.

Overview

Develop the second part of your marketing analysis and focus on the next of the 4 Ps—the place actions of Red Bull.

The place strategy of the marketing mix is all about finding the best way to distribute and retail products and services. Not only does place strategy focus on retail locations, but place strategy also focuses on the journey of a product from manufacturer to consumer, which includes transportation, storage, and shipping. Place strategy must also integrate with other Ps of the marketing like product, price, and promotion.

Preparation

Continue to familiarize yourself with Red Bull and its current marketing strategy by reviewing the reading list below. With the perspective of place strategy in mind, you can go back to its website. You will use this same company for all assessments in this course. In addition, look again at the two other websites that provide background on Red Bull’s current marketing strategy:

Red Bull Resources reading list.

If you need guidance in locating additional information about Red Bull, please ask your faculty member.

Instructions

Create a place analysis in which you do the following:

Identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
Describe Red Bull's current distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
Demonstrate an understanding of the place strategy and its effect on business success.
- Describe how the distribution decisions of the new coffee-flavored energy drinks effect the other Ps in the marketing mix.
- What recommendations can you make to Red Bull about their distribution decisions that may help to improve business success?

In the analysis:

Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

Planning

The time it takes to complete an assessment can vary greatly. But it often takes longer than we think to explore the scope of a task, research it, write a draft, and then come back and revise it. Consider the following as rough guideposts for setting aside the time you need to do your work. You'll want to adjust these as you learn more about your own pace and working style.

Research and reading: 4 hours.
Interactive activities: 30 minutes.
Writing: 6 hours.
Revising: 2 hours.

Additional Requirements

Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, using APA. See the Campus page Evidence and APA. Also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
Resources: Incorporate information from one additional source related to the content of the assessment.
Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

Competency 2: Explain the importance of an integrated marketing program and its economic impact on a business.
- Describe a place strategy and the associated impact on the economic success of the business.
Competency 4: Apply effective marketing planning and implementation.
- Describe a product's distribution channels, identifying where a product is sold.
- Describe recommendations that may help improve business success.
- Describe the distribution channels and retail locations where a specific product is sold, considering both physical and digital marketplaces.
Competency 5: Communicate effectively using professional standards embracing diversity, equity, and inclusion.
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
PART 3

Create a detailed analysis of the price for a new line of products.

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Introduction

Red Bull’s marketing manager has tasked you with preparing a plan for introducing a new product line of energy drinks with a coffee flavor.

You've already received positive feedback on the product and place analysis you've conducted. Now you're being asked to submit a detailed analysis of the price for this new line of products. You're feeling good about the work you've done so far, but you know the overall marketing plan isn't complete yet, and that your pricing analysis needs to be thorough and support the earlier product and place analysis you developed.

Companies need to decide which pricing approaches and strategies they will apply in order to both make a profit and make the price attractive to the final consumer—you. If the price is too high, Red Bull’s sales could drop, and if the price is too low, its profits could be impacted, since there are competitors in the marketplace. Since Red Bull is the market leader in energy drinks and is now marketing a new line of coffee-flavored energy drinks, please examine their pricing strategy and provide your recommendations.

Overview

Continue with the next part of your marketing analysis and focus on the next of the 4 Ps—the pricing decisions for Red Bull. In this analysis, you will also make a recommendation for how Red Bull should handle pricing for its new line of coffee-flavored drinks. Pricing influences your buying decisions, and companies and their competition use pricing and the product life cycle to compete for your attention and dollars. The recommendation you make will not only reflect the rest of the overall plan for the product line, but it can also have a real impact on the product's success.

Preparation

To assist you with this assessment, please refer to Chapters 4, 10, and 12 in Principles of Marketing for in-depth information on consumer decision-making and pricing concepts. Additionally, the provided reading list offers valuable insights into pricing strategy.

Assessment 3: Pricing Strategy.

If you need guidance in locating additional information about Red Bull, please ask your faculty member.

Instructions

Create a price analysis in which you do the following:

Accurately describe the pricing strategy of Red Bull in relation to their competition.
- Which pricing strategy does Red Bull use, and how does it compare to similar products in the product category?
- Which pricing strategy is being used to effectively create a competitive advantage?
Describe the price strategy and its effect on business success.
- Explain whether Red Bull’s pricing strategy maximizes profitability or market share?
- What recommendations can you make regarding Red Bull's pricing decisions that may improve business success for the new coffee flavors?
Examine the pricing strategy's impact on the economic success of the company.
- Describe the effect of the pricing strategy on the overall success of the company.

In the analysis:

Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

Planning

Consider the following as rough guideposts for setting aside the time you need to do your work. You will want to adjust these as you learn more about your own pace and working style.

Research and reading: 4 hours.
Interactive activities: 30 minutes.
Writing: 6 hours.
Revising: 2 hours.

Additional Requirements

Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, using APA. See the Campus page Evidence and APA. Also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
Resources: Incorporate information from one other source related to the content of the assessment.
Length of paper: Approximately 2–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

Competency 1: Describe the basic marketing models for a business or organization.
- Discuss a pricing system along with its characteristics and effect on the marketing mix.
Competency 3: Describe the relationship of basic marketing strategies to business success.
- Describe the pricing strategy of a company in relation to its competition.
- Describe the pricing strategy impact and how it benefits the company.
- Describe a company's price strategy and its effect on business success.
Competency 5: Communicate effectively using professional standards embracing diversity, equity, and inclusion.
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
PART 4

Create a promotion analysis and sales plan for a new line of products, including goals and the means to motivate your team.

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Introduction

You've already persuaded Red Bull's executives with your analysis of the product, place, and price. You're starting to get noticed for the diligence and insightfulness of your work. But Red Bull wants to make a big splash when introducing its coffee-flavored energy drinks and needs an analysis of the best strategy to promote its new line of products. In Assessment 4, you are asked to create a promotion analysis, the final component for Red Bull's marketing analysis.

In order to achieve success, it will also be important to develop sales strategies that are a valuable component of the sales plan. This will enable Red Bull to meet, or even exceed, its sales objectives and goals.

A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and videos. Red Bull also promotes its product via sports sponsorships. The goal is to get the consumer to buy the new line of coffee-flavored energy drinks and form loyalty to Red Bull and its products.

Overview

Continue with the fourth part of your marketing analysis and focus on the next of the 4 Ps—the promotional decisions for Red Bull. These are essential elements in building a sales plan.

Red Bull’s brand ambassadors must promote the new coffee-flavored energy drink to an older target market reward and motivate its team for a successful product launch. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences.

Preparation

Read Chapter 2, section 3; Chapter 3, section 2; Chapter 8, sections 3, 5, and 6; Chapter 10; and Chapter 15 in Principles of Marketing about sales promotions, social media, and marketing communications in order to prepare for this assessment. Below is a link to the Red Bull website that can help provide background on Red Bull brand ambassadors—its Wings Team:

The Wing.

If you need guidance in locating additional information about Red Bull, please ask your faculty member.

Instructions

Submit a 3-4 page assessment for the final P (promotion) for Red Bull's product, in which you do the following:

Evaluate the effectiveness of Red Bull’s brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink.
- How do Red Bull’s brand ambassadors strengthen the company’s message and expand their target market?
What ideas do you have to motivate, reward, and evaluate their brand ambassadors?
- Are cash bonuses effective in motivating brand ambassadors?
Describe the sales techniques and how they impact Red Bull’s marketing and sales plans. What suggestions do you have for potential improvements?
Describe Red Bull’s sports marketing strategy.
- How does the sponsorship of world-class extreme sports athletes and events help promote sales?
Discuss Red Bull’s social media strategy and how it impacts marketing and sales plans.
- How does the quantity and quality of social media content impact sales? Is video content important to Red Bull’s social media strategy?

In the assessment:

Cite any sources you use.
Be sure your assessment presents a focused purpose through strong organizational skills. Also, be sure to present evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

Planning

Consider the following as rough guideposts for setting aside the time you need to do your work. You will want to adjust these as you learn more about your own pace and working style.

Research and reading: 4 hours.
Interactive activities: 30 minutes.
Writing: 6 hours.
Revising: 2 hours.

Additional Requirements

Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, using APA. See the Campus page Evidence and APA. Also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
Length of paper: Approximately 1 page typed, double-spaced page, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

Competency 1: Examine the basic marketing models for a business or organization.
- Analyze a sports marketing strategy.
Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
- Describe a social media strategy and how it impacts marketing and sales plans.
- Examine the implications of an integrated marketing program.
Competency 4: Apply effective marketing planning and implementation.
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Competency 5: Develop a sales plan.
- Analyze sales techniques and how they impact marketing and sales plans.
Competency 6: Evaluate management implications of marketing and sales plans.
- Evaluate the effectiveness of brand ambassadors and their impact on a promotional strategy.
- Describe methods to motivate and evaluate staff.