Overview
* Develop an engaging brand strategy paper of 6 pages with references to persuasively communicate your new toy brand.
* Branding is a means of differentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment introduces the concept of brand strategy and applying branding principles to create your own fictional brand for a new or reimagined classic toy.
* For this assessment, you will research the toy industry and apply your understanding of branding principles to create your own fictional brand for a new or re-imagined classic toy. You will present your choices in a paper by explaining the product and target audience, defining the brand mission and values, and mapping out a customer journey.