Overview
- write an initial post of at least 500 words (in total)
Materials required for this assignment:
- Barney (1991) "Firm Resources and Sustained Competitive Advantage".
- Template: Value Chain Analysis
- Template: Benchmarking (VRINE) Analysis
- A mini case “Southwest Airlines” (included in the assignment document)
Notes:
- Please do not copy and paste questions into your post. Repeated discussion questions do not count toward the word count requirement
- A substantive response goes beyond simply agreeing or disagreeing. Aim to engage thoughtfully by discussing how, why, and to what extent their perspectives align or differ from your own. Draw on your personal and professional experiences, as well as your understanding of the assigned reading.
- AI may be used only for reference, brainstorming, or fact-checking—not for generating written discussion content. Posts detected as being generated by AI will result in a zero score and constitute academic misconduct.
- For questions that require application of any strategic template(s), please make sure to adapt tables and content of the template(s) suitable to the HTML format.
please do not use AI try to keep it formal but casual, not too professional,also please submit turnitin and plagiarism check and AI