Scenario
You have just started your management consulting firm and have signed your first major client, Creative Marketing, which specializes in small business advertising. The client has seen exponential growth with their business over the past three years and would like to start using historical data from their client engagements to develop a playbook for future business processes. The owner has tasked you with creating an Executive Report for their playbook highlighting some of the best practices in data-driven decision-making.
Instructions
NOTE: Your research and writing should align with the concepts discussed in the modules and lectures.
The executive report should contain a synopsis of how Creative Marketing can use historical data to formulate business decisions and strategies. You will want to highlight the best practices in using data related to how Creative Marketing can: Assess business decisions to support organizational effectiveness, prioritize data-driven decisions based on available resources, and determine data-based business strategies.
Your executive report will:
- Introduce data-driven decision-making
- Explain how Creative Marketing can use prioritization in decision-making
- Explain how Creative Marketing can use historical data to make decisions
- Recommend at least three data-based business strategies that could benefit Creative Marketing
- Provide attribution for credible sources