Overview
MBA 580
Case Question and Analysis
Case:
AI Wars
Student Learning Outcomes
- Analyze options presented in the case
- Write case analysis that succinctly argues for a point of view and is supported by evidence
- Understand the interaction between innovation and competition
Case Questions:
- Which of the proposed end-user technologies demonstrates the most promise as a business for Google? Note: You can say “none of the above” and suggest that Google focus on behind the scenes products.
- Would you recommend an open or closed license for developers?
- Which firm is best positioned in AI?
When answering these questions, be sure to consider concepts from class (and the book) including disruptive innovation, core competencies, and protections to innovation.
You should approach the case as if you are consulting for Google. Therefore, the paper should be substantially your own ideas, rather than a summary of the case.
- No more than two (2) pages in length plus any appendix(ices) and reference page.
- Write your recommendation to the company in the third person (i.e. refrain from using “I”, “me”, “you” – instead say “Google should”, “he/she should”).
- Paper must be typed, double-spaced, 12-point font and margins should be set at one-inch on all four sides.