Overview
Case:
Tesla Motors in 2024--Turbulence Ahead?
Case Questions:
- Given the information in the case, along with what we know now about Tesla, what should Tesla prioritize over the next 5 years? Consider development of new models/updates to current models, enhancing the EV charging network, upselling for autonomous driving, etc.
- What are reasonable goals for the next 5 years?
When answering these questions, be sure to consider concepts from class (and the book) including disruptive innovation, core competencies, and protections to innovation.
You should approach the case as if you are consulting for Tesla. Therefore, the paper should be substantially your own ideas, rather than a summary of the case.
- No more than two (2) pages in length plus any appendix(ices) and reference page.
- Write your recommendation to the company in the third person (i.e. refrain from using “I”, “me”, “you” – instead say “Tesla should”, “he/she should”).
- Paper must be typed, double-spaced, 12-point font and margins should be set at one-inch on all four sides.
- Attach your “References” page (APA format) after the “Appendix.” This is not required, but only necessary if you went outside of the case for info.