Overview
1 Select a Brand: Choose a brand from one of the following categories:
◦ Airline company
2 Describe the Brand: Write a 1–2 paragraph description of your chosen brand. Highlight its products or services, key history or milestones, and any unique qualities that make it stand out in the market.
3 Complete the Chart: Create a chart in Word or Excel similar to the one below to identify and describe the market segmentation characteristics of the chosen brand. Fill in each section with relevant information based on your analysis of the brand’s target market. Use market research.
4 Segmentation Type
5 Enter Your Brand Name Here
6 Demographics
7
8 Psychographics
9
10 Geographics
11
12 Behavioral Characteristics
13
14
15 Conduct a Brief Analysis: Write a brief analysis explaining how the identified characteristics of the target market can influence the brand’s marketing strategy.
Submission Instructions:
• Please use: APA formatting using a cover page, 1-2 content page(s) and reference page. Word document. Include the above chart for your chosen brand in your paper.
◦ Cover page
◦ Content page
◦ Content page
◦ References