Purpose
The assignment’s purpose is to utilize the knowledge gained from the provided and self-sourced learning materials and evaluate the marketing program design of a company involved in sustainable products (recycled content, bamboo, eco-friendly). Then you will recommend marketing programs to enhance their brand value.
Task
You have been engaged as a consultant to the company in order to evaluate their marketing program strategies. Research and write a 10-page doubled space report evaluating the marketing program design for a sustainable/eco-friendly product. Close the report with your strategic improvement recommendations.
- Conduct secondary marketing research on the selected product category for the domestic market.
- Identify their product, pricing, and channel strategies.
- Discuss key trends and consumer behavior in their category.
- Analyze relevant competitive marketing programs.
- Critique the company’s marketing program selections. Provide support from your market research.
- Recommend strategic changes to their marketing programs to enhance their brand and improve market performance.