Overview
In your role as controller of a division of TransGlobal Airlines, you are responsible for assessing the possible acquisition of the two identified small airlines in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less).
One of the important steps in this acquisition process is analyzing, understanding, and identifying all the external and internal elements that can affect the organization’s performance, and, as businesses are greatly influenced by their environment, all the situational factors that determine how day-to-day circumstances impact firms. You can assess situational factors by performing a business environment analysis. The analysis entails assessing the level of threat or opportunity these situational factors might present. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment. You will use the PESTEL method to perform this analysis.
Prompt
Use the information provided to you in the TransGlobal Airlines Information document to perform a business environment analysis using the PESTEL method. Your task is to analyze the internal and external business environment of TransGlobal Airlines by identifying the impact of each PESTEL factor on the business environment.
Specifically, you must address the following rubric criteria:
- Identify one political factor that can affect the company’s business environment and explain any potential impact on acquisition strategy.
- Identify one economic factor that can affect the company’s business environment and explain any potential impact on acquisition strategy.
- Identify one sociological factor that can affect the company’s business environment and explain any potential impact on acquisition strategy.
- Identify one technological factor that can affect the company’s business environment and explain any potential impact on acquisition strategy.
- Identify one environmental factor that can affect the company’s business environment and explain any potential impact on acquisition strategy.
- Identify one legal factor that can affect the company’s business environment and explain any potential impact on acquisition strategy.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
| Criteria | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
Political | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies and clearly explains the potential impact of one relevant political factor on the acquisition strategy | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid political factor or providing a reasonable explanation of its impact on the company’s acquisition strategy | Does not attempt criterion | 15 |
Economic | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies and clearly explains the potential impact of one relevant economic factor on the acquisition strategy | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid economic factor or providing a reasonable explanation of its impact on the company’s acquisition strategy | Does not attempt criterion | 15 |
Sociological | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies and clearly explains the potential impact of one relevant sociological factor on the acquisition strategy | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid sociological factor or providing a reasonable explanation of its impact on the company’s acquisition strategy | Does not attempt criterion | 15 |
Technological | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies and clearly explains the potential impact of one relevant technological factor on the acquisition strategy | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid technological factor or providing a reasonable explanation of its impact on the company’s acquisition strategy | Does not attempt criterion | 15 |
Environmental | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies and explains clearly the impact of one relevant environmental factor on the acquisition strategy | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid environmental factor or providing a reasonable explanation of its impact on the company’s acquisition strategy | Does not attempt criterion | 15 |
Legal | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies and explains clearly the impact of one relevant legal factor on the acquisition strategy | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid legal factor or providing a reasonable explanation of its impact on the company’s acquisition strategy | Does not attempt criterion | 15 |
Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 10 |
| Total | 100% |