Overview
You are the controller of a public Fortune 500 airline, TransGlobal Airlines. The airline utilizes a fleet of corporate jets for private charter by Fortune 500 clients at several major airports. The company is looking to acquire smaller aviation firms as part of an overall growth strategy.
In addition to creating an acquisition proposal, the CFO has asked you to create a report recommending a few performance-improvement strategies so that the company will meet your overall sustainability goals.
Prompt
Create a report to recommend performance-improvement strategies that will help TransGlobal Airlines be more sustainable. Specifically, you must address the following criteria:
- Use the TransGlobal Airlines Information document to identify a strategic goal for the company’s sustainability practices.
- Based on your understanding and research about sustainability objectives and practices, where do you envision the company will be in 10 years with respect to its sustainability measures?
- Identify a KPI and corresponding target measures for the sustainability goal identified.
- Recommend at least two performance improvement strategies that will help achieve the sustainability objectives of the company. Support your recommendations with a clear cause-and-effect rationale.
Guidelines for Submission
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This executive summary should be 2–3 pages in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
| Criteria | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
Strategic Goal | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies a strategic goal for the company’s sustainability practices; determines a strategic objective the company should achieve in 10 years | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a strategic goal relevant to the company or determining a valid, viable 10-year objective | Does not attempt criterion | 30 |
KPI and Measures | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies a KPI and corresponding target measures for the identified strategic objective | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a relevant KPI or valid target measures for the identified strategic objective | Does not attempt criterion | 20 |
Performance Improvement Strategies | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Recommends two performance-improvement strategies to meet the sustainability objectives of the parent company | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying and recommending at least two relevant and realistic performance-improvement strategies that correspond to the sustainability objectives of the company | Does not attempt criterion | 30 |
Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 20 |
| Total | 100% |