Overview
Name of Company and the product/service you are providing. - Create a backdrop to your company
What "problem" is your company going to provide a solution? Remember your business must provide a solution to a perceive problem.
Example:
Perceive Problem: People like to take their personal music with them when they are away from home.
Sony's solution: The Walkman (1979)
Apple's solution: The Ipod. (2001)
While Sony answers the problem in 1979, Apple offered a better solution in 2001. Keep this in mind that your business can provided a better solution than one currently being