Overview
This is a mini project for the course Marketing Management
• The mini project resembles simple research following a format
• The sources as references be properly cited
• The format: Font 12, Times New Roman double-spaced and justified.
• Word count should be minimum of 3,500 words.
• Turnitin software of similarity applies, at least 15%.
Exploring Contemporary Marketing Challenges in Bahrain & Saudi Arabia
Objective:
Individual student will research and analyze a current marketing issue or trend in Bahrain
or Saudi Arabia, applying marketing management concepts to propose insights and or
solutions.
1. Digital Marketing & social media: How local businesses use Instagram/TikTok for brand
building
2. Consumer Behavior: Shifts in shopping habits (online vs. offline).
3. Sustainability Marketing: How companies in Bahrain/Saudi promote eco-friendly products.
4. Brand Loyalty: Why consumers prefer global brands over local ones.
5. Retail Trends: The rise of e-commerce platforms in the Gulf.
6. Service Marketing: Customer experience in banks, airlines, or hospitality.
The format:
1: Introduction
• State the chosen marketing issue/trend (e.g., social media marketing, sustainability,
consumer behavior).
• Explain why this issue is relevant in Bahrain or Saudi Arabia today.
Section 2: Objectives
• What do you want to learn or prove through this project?
Section 3: Methodology
• How did you collect data? (Interviews, surveys, observations, articles, social media analysis).
• Number of people surveyed/interviewed.
• Citing sources of secondary data. (Either in-text referencing or Bibliographic entries at the end of
The Research)
Section 4: Findings
• Present the data collected (summaries, charts, or tables if applicable ).
• Highlight key insights.
Section 5: Application of Marketing Concepts
• Link findings to theories from Marketing Management:
• Segmentation, targeting, positioning (STP)
• 4Ps (Product, Price, Place, Promotion)
• Consumer behavior
• Digital marketing strategies
Section 6: Conclusion
• Summarize the main lessons learned.
• Reflect on the importance of research in solving marketing challenges.
Section 7 : Recommendations
• Suggest practical steps businesses could take based on your findings.
References
• List any articles, reports, or websites used.
• Follow a simple citation style (APA or Harvard).