Module 3 Assignment Description
Based on what you have learned so far in this course, create a PowerPoint presentation that addresses each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Use clear headings that allow your professor to know which bullet you are addressing on the slides in your presentation. Support your content with at least three (3) sources throughout your presentation. Make sure to reference the citations using the APA writing style for the presentation. Include a slide for your references at the end. Follow best practices for PowerPoint presentations related to text size, color, images, effects, wordiness, and multimedia enhancements. Review the rubric criteria for this assignment.
Address the following prompts:
- What is search engine marketing—and how does it differ from traditional marketing? Explain the difference using specific examples. Include a description of the role that search engine optimization plays in search engine marketing.
- According to the text as well as excerpts from “CrowdFunding” in Table 7.6, “Markets are Conversations” and Web 2.0 is said to support this. Consider this statement, state your level of agreement with this statement, and explain your rationale using specific examples.
- Workplace collaboration is said to be facilitated by advancement in Enterprise 2.0 applications. Identify at least three applications associated with Enterprise 2.0, describe how they contribute to collaboration, and identify which you consider to be the most useful.
- The text describes the dramatic increase in e-commerce including B2B, B2C, and mobile commerce. Which form of ecommerce in your opinion can be expected to have the most significant impact on the growth of transactions within the next 5-10 years? State your opinion, and include examples of how mobile commerce may be expected to contribute to this growth.
The following specifications are required for this assignment:
- Length: 16-20 slides; answers must thoroughly address the questions in a clear, concise manner
- Structure:
- Title slide and reference slides in APA style. (at least 2 slides)
- Search engine marketing1: at least 3 slides
- Cluetrain Manifesto: at least 2 slides
- Collaboration: at least 4 slides
- eCommerce: at least 5 slides
- Additionally, because a good presentation has few words on the slides include a script with the verbiage you would say when presenting; the script should be a minimum of 50 words per slide.
- References: Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least three (3) scholarly sources to support your claims.