1. How has modern strategic planning changed? In what ways has strategic planning stayed the same? How do firms use mission and vision statements within a modern organization?
2. Research the vision and mission statement of an organization you're familiar with and share it with the class. How might you improve on the statements?
Your Discussion should be at least 250 words in length, but not more than 750 words. Use APA citations and references for the textbook and any other sources used.
Reading Assignment
To get started, thoroughly read the Syllabus for this course found on the course home page in the "General Information and Forums" section.
Maijanen, P. (2020). Teaching Strategic Management. Edward Elgar Publishing. https://www.elgaronline.com/downloadpdf/edcoll/9781788978354/9781788978354.00009.pdf
Meyer-Cuno, Doug. (2021, February 21). Is a vision statement important? Forbes. forbes.com/sites/forbesbooksauthors/2021/02/24/is-a-vision-statement-important/?sh=6933640a3be7
Sedmak, J. (2021, March 11). What is Stakeholder Engagement, and Why is it Important for Strategic Planning? https://www.smestrategy.net/blog/stakeholder-engagement-management-for-strategic-planning
Amanda J. Gregory, Jonathan P. Atkins, Gerald Midgley, Anthony M. Hodgson. (2020) Stakeholder identification and engagement in problem structuring interventions. European Journal of Operational Research. (283)1. 321-340. https://doi.org/10.1016/j.ejor.2019.10.044.
Optional Videos
Cascade Strategy. (2019, March 19). How to Write a Good Vision Statement. [Video] Youtube. https://youtu.be/fNErBaQfpE4
Girdler, A. (2019, November 6). The difference between mission and vision statement [plus examples] [Video]. YouTube. https://youtu.be/DzhJNiQ3vMM