Business Question

Overview

Assignment Instructions

1. Read the assigned case study from the Barney text thoroughly (multiple times as needed).
2. Review relevant course materials to ensure you are fully prepared.
3. View the ‘Sample Presentation’ as a general guide. (Note: This is a reference only; it does not replace or override this assignment document.)

PowerPoint Content Requirements

Create a PowerPoint presentation based on the assigned case study that includes the following slides, in order:

1. Title Slide
2. Table of Contents Slide
3. Company Overview Slide
4. Mission Statement & Vision/Objective Statement & Mission/Vision Evaluation Slide(s)
   • What would you keep and what would you change in the mission and vision/objective statements?
5. Financial Analysis Slide(s)
   • Present the following three financial ratios for multiple years (showing the calculations and basing the calculations on data in the case):
     • Return on Equity (ROE)
     • Return on Assets (ROA)
     • Debt-to-Equity Ratio
   • Include trends in revenue and net income.
6. External Analysis Slide
   • Compare to competitors and/or industry (based on data available in the case).
7. Internal Analysis Slide
8. SWOT Analysis Slide
   • Identify:
     • Strengths
     • Weaknesses
     • Opportunities
     • Threats
9. Strategic Recommendations (Business & Corporate Level Strategies) Slide(s)

Provide at least three (3) strategic recommendations. Based on the course content, list at least three (3) recommendations you would give to the company to improve its competitive advantage or create a new competitive advantage. Explain why these are appropriate recommendations.

Expectations

• Clear expression in spoken word and in graphics (PPT)
• Completion of all requirements
• Evidence of good attention to the details of the assigned case
• Accuracy of calculations
• Thoughtful approach in making each analysis and recommendation
• On-time submission
• Presentation Time & Slide Limit
  • Maximum number of slides: 15
  • Expected length: 10 -12 minutes
  • Maximum length: 12 minutes