Business Question

Post ID: 3525797

Topic must be Whataburger

part 1 Marketing Management Individual Project (MMIP) Questions: Chapters 8-14 Assignment Instructions

Overview

You must complete anmarketing management individual project (MMIP). Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. Project questions will be submitted in two installments. The first is due in the Consumers, Target Marketing and Product Positioning Module and the second in the Advertising and Personal Selling Module.

Instructions

The same project topic must be used in both installments. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment must be submitted as a Microsoft Word document.

INSTRUCTIONS

Format

ion needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources that can be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.

Questions

Q1. Create a map of the organization’s product plan. (Ch. 8)

Q2. Discuss viable techniques of building the equity of the brand. (Ch.9)

Q3. Evaluate the organization’s pricing strategy (penetration, skimming, competitor-based, etc.). (Ch.11)

Q4. Discuss the distribution strategy (intensive, selective, exclusive) relevant to the product/service. (Ch. 12)

Q5. Evaluate the elements of the firm’s promotional mix. (Ch. 13)

In addition, select and quote a scripture verse relevant to one or more of these questions. Explain its relevance to the question or questions.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

Part 2 Management individual Project(MMIP) RecommendationsAssignment Instructions

Overview

You must complete anmarketing management individualproject(MMIP). Your first task is to select a project topic. No two students will work on the same product, service or organization. This must be an existing product, service, or organization.

Instructions

INSTRUCTIONS

Format

ion needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.

In the last Module: Week, you will submit a 600-word recommendations document (12-point Times New Roman font, double spaced), based on information gathered over the course of the session while completing the project installments. A minimum of five strategic (long-term) and five operational (short-term) recommendations must be offered. Each recommendation must directly relate to a specific question found in the two installments submitted in the Consumers, Target Marketing and Product PositioningModule and the Advertising and Personal Selling Module. You will include a relevant scripture quote with each recommendation (10 verses in total). This must be direct quote, appropriately cited and listed in references.

Here is the proper format of each recommendation

Name of recommendation—ex. “Long-term recommendation 1”

Module number and name and number—ex. “Module 3”

Complete question name and number—ex. “Q2. Evaluate the organization’s competitive strategy.”

Recommendation succinctly stated—ex. “I recommend that the organization change its competitive strategy from focus to differentiation”

Detailed explanation—ex.” I recommend this because….”

Relevant scripture verse quoted (not merely cited)—ex. “Without counsel plans fair, but with many advisors they succeed” (Leviticus 25:16, ESV)

The verse’s relevance explained—ex. “This verse is relevant because…”

The recommendations document must include a title page, a brief introduction delineating the recommendations, and a separate section (with heading) for each recommendation. At least 5 scholarly or practitioner sources, as explained in previous MMIP installments, (in addition to the Bible) must be used.The 600-word requirement does not include the title page, scriptural quotes, or references.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

some places to use for resource Marketing Management Individual Project (MMIP): Recommendations Resources