Overview
1. Apply the Porter 5 Forces +1 framework in the following settings. Will the actions describer be a competitive disadvantage, parity, temporary advantage, or sustained competitive advantage?
a. Procter & Gamble introduces new, smaller packaging for its Tide laundry detergent.
b. American Airlines announces a five % across the board reduction in airfare.
c. Microsoft makes it easier to transfer data and information from MS Word to MS Excel.
d. Stellantis patents a new kind of braking system.
e. Elon Musk uses the money he has made from Tesla to purchase the New England Patriots.
2. Consider the changes that have occurred in a comparatively new industry (e.g., electric cars, smartphones, home-delivered meals, music streaming, and cryptocurrencies). To what extent has the evolution of the industry followed the pattern predicted by the industry life-cycle model? What are the forces that have influenced its pattern of evolution? At what stage of development is the industry today? How is the industry likely to evolve in the future?
3. What are some other examples of successful (or unsuccessful) strategic alliances and joint ventures?