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MBA550 Week 3 critical thinking

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Case Study—Telecommunications: Optimizing Customer Acquisition In this hands-on critical thinking assignment, you will explore Tableau using the data file below. First, let’s set up Tableau on your computer (Note: Tableau works the same on Mac and Windows.).

Once the program has been downloaded on your computer, open Tableau to start creating a data visualization by following the steps outlined in the case study "Telecommunications: Optimizing Customer Acquisition" in Chapter 4 of the textbook.

You will use the Red Ventures Telecom Download Red Ventures Telecomdata set for this assignment.

The goal of this case is to find patterns in the data that could help Red Ventures optimize customer acquisition. Consider the various segments of traffic and respond to the following prompts:

  1. Which segment of traffic should receive an online cart-focused versus a phone-focused website experience?
  2. What other interesting patterns did you discover?
  3. What significant insights were revealed in this case?

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