Strategic Digital Marketing Initiatives
In this presentation, you will convey that you understand social network analysis and digital media analytics with the concepts, methods, and tools covered in this Module and your research. To begin, reflect on a response from Marc Smith in the textbook in chapter 11, Practitioner Corner response, where he discussed how "marketers must go to where the people are. Today that means getting eyeballs on the screens their users are spending time with." The challenge, he concedes, is to "reduce the volume and 'mass' marketing focus—to a voice that is one among many in a conversation based on context and local concerns. A shift emphasis to personalization is required" (p. 378).
- From the topics discovered in this Module, what personalization strategy would you prescribe for Green Harvest to reach and engage with its audience? Identify the audience and your approach to achieve a successful outcome.
- Suggest how Green Harvest could use the four measurements associated with social network analysis to build brand awareness, influence purchase decisions, and create brand loyalists. Identify specific marketing metrics (KPIs) that will provide insights quantifiably.
- Reviewing the choices of marketing frameworks, which aligns best with the Green Harvest vision as a starting point? Share your choice(s) and rationale. Certainly, developing a robust marketing strategy will require more in-depth analysis.
Submission Guidelines
- Your presentation should be 12 slides in length with detailed speaker notes on each slide. This slide count does not include the required title slide and references slide.
- Your presentation must be formatted according to APA guidelines in the CSU Global Writing Center (available in the left-hand navigation panel).
- Include at least 2 credible sources. The CSU Global Library (available in the left-hand navigation panel) is a good place to find these references.
- All references must be cited in the text either on the slide or in the speaker notes, and listed on the references slide, according to APA formatting.
- See the rubric below for more details about how you will be graded for this assignment.
- Resources
- https://redbamboomarketing.com/5-kpis-every-digita...
- https://blog.hubspot.com/marketing/choosing-kpis?
- https://www.sas.com/content/dam/SAS/documents/mark...