please make sure there is a plagerism check ran on this and that is adheres to the apa formatting attached, all supplmentary documentation will be uploaded along with this post thanks
Part II Marketing Strategy
For Part II, students will develop a marketing strategy for use in the final presentation. You will find there will be an overlap between the market analysis and the marketing strategy. While a marketing plan is ideal, a business startup will do well initially with a marketing strategy.
To begin, review the marketing strategy criteria below. Draw information from your research, the content from this course, and all of your work related to the Green Harvest case study in the assignments, including your business model, SPOT/SPRR findings, survey DF M5, census data, and strategic digital marketing initiatives.
Succinctly respond to each of the following:
- Marketing strategy. Address the steps and details outlined below, refer to this article for further insights:
- Identify the SMART goals to focus on business-critical objectives,
- Briefly describe the actionable steps outlined in your SPOT/SPRR findings
- Describe the target audience,
- Establish the marketing mix (7 Ps) using bullet points (refer to the Module 5 lecture: Marketing Frameworks)
- Develop a clear, compelling message to engage your audience,
- Create an outline of a content marketing strategy to generate leads,
- Identify the advertising media type,
- Outline your public relations (PR) strategy that would increase buzz around the brand,
- Formulate ways to position and establish Audio Partners' brand image,
- Suggest the best approach to build a referral engine. Use this resource as needed:
- Identify the SMART goals to focus on business-critical objectives,
Note: Your compelling message, content marketing, and PR strategies should be consistent, i.e., an integrated marketing communication (IMC) message. Consider the Green Harvest new product.
Submission Guidelines
- Your paper should be 10 pages in length, not including the required cover page and references page.
- Your paper must be formatted according to APA guidelines in the CSU Global Writing Center (available in the left-hand navigation panel).
- Include at least 2 credible sources. The CSU Global Library (available in the left-hand navigation panel) is a good place to find these references.
- All references must be cited in the text and listed on the references page, according to APA formatting.
- See the rubric below for more details about how you will be graded for this assignment
- LINKS https://blog.hubspot.com/marketing/startup-marketi... https://www.systemhub.com/business-referral-engine...