Overview
pLEASE FOPRMAT IN APA USE BETWEEN 250-500 WORD AND USE ONE REFRENCE
Many companies today actively try to understand their customers better through online data. Select a real company you are familiar with. Address the following, using the company you selected:
- Share the name of the company.
- Briefly describe a recent marketing challenge or opportunity this company might be facing.
- Identify ONE specific type of data from either social network analytics OR digital marketing analytics that could provide valuable insights to address this challenge/opportunity.
- Explain how this data could be used to inform a potential marketing decision or strategy for the company.