Overview
STRCB/581 Competency 3 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Strategic Plan
Total Number of Points: 100
Assignment Directions
Develop a strategic plan for the company you have used throughout this course and share it with stakeholders.
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
• An introduction with mission and vision statements
• Core values, ethics, and social responsibility principles
• Analysis of the company’s:
• Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
• External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
• An evaluation of the internal and external environment’s impact on achieving the company strategy
• Create a strategic objective for the company.
• Create short- and long-term goals for achieving the company’s strategic plan.
• Determine methods for collecting data and measuring the success of the strategic plan.
Include APA-formatted in-text citations and a reference page.
Cite at least 3 peer-reviewed documents. Note: You may include your textbook as 1 of the sources. The companyfor.ThisAssignment.Is.JetBlue.Airl