Overview
Short Description
- Take the role of a business consultant advising a client organisation of your choice (suggestion: Boeing or Starbuck)
- Use SWOT analysis to assess the business ecosystem relevant to sustainable success in a continually disrupted environment
- Identify a leadership/management issue the organisation faces in a global change scenario
- Provide advice as a business strategy plan that solves the issue and strengthens business professionalism
- The plan typically covers a 3 to 5 year period
Requirement
Report structure
- Introduction: background of the organisation, the leadership/management issue with supporting evidence, and the scope of the plan
- SWOT analysis: S, W, O and T identified in detail using relevant models or templates, showing awareness of markets and customers
- Strategic plan:
- Strategic goal/purpose for the next 2 to 3 years
- At least 3 SMART objectives, each linked to a different business perspective
- Tactics for implementing each objective
- Intended/anticipated outcomes of each objective
- Key Performance Indicators (KPIs) for each objective
- Risks and mitigations
- Summary: summarise the report
- References: listed alphabetically in APA 7th edition format