Overview
The business environment today is evolving rapidly due to technological advancements and global
sustainability trends. Oman, like many nations, faces economic and environmental challenges,
prompting the government to encourage entrepreneurship through initiatives such as the Al Rafd
Fund, which provides capital for start-ups.
As an aspiring entrepreneur, you are encouraged to launch a business venture in collaboration with
trusted friends or family members. Your business team should consist of 2 to 5 members, each
contributing unique skills and perspectives to ensure success. Together, your group will be responsible
for completing all necessary legal formalities before commencing operations. This includes registering
the business, obtaining required licenses, and complying with relevant regulations. To make the
business idea materialize and ensure success
Before these legal procedures commence, your team is advised to develop a comprehensive business
plan. To guide your team in this process, you are expected to address the following key components
(referred to as “patches”) to outline and structure your proposed business undertaking clearly:
1. Patch 1 – Idea Generation and Business Description (200 words): Define your business
concept, objectives, and offerings.
2. Patch 2 – Marketing Plan (400 words): Analyze market feasibility, competition, and develop a
marketing mix supported by SWOT and PEST analysis.
3. Patch 3 – Organisational Plan (300 words): Design an organizational structure, assign roles,
and estimate manpower and salaries.
4. Patch 4 – Operational Plan (400 words): Detail logistics, supply chain, production processes,
and resource allocation.
5. Patch 5 – Financial Plan (300 words): Prepare cost estimates, revenue forecasts, break-even
analysis, and ROI projections.
6. Patch 6 – Feasibility Summary (400 words): Summarize findings on market, technical,
organizational, and financial viability.
By following these structured patches, your team will create a robust and actionable plan that aligns
with Oman’s economic development goals and sustainability initiatives. The business ideas can be
selected from the following sectors in the industry:
o Renewable Energy.
o Green Cleaning and Hygiene Services.
o Eco-Smart Furniture and Home Décor.
o Sustainable Packaging and Materials
o Other eco-friendly and cultural heritage venture
o Eco-tourism
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Additional instructions:
Important Submission Guidelines
1. Word Count Requirement:
At the end of your assignment, clearly state the total number of words used (excluding
references). The acceptable range is ±10% of the prescribed word limit.
2. References:
Provide a complete list of all sources used on the last page of your assignment under the
heading ‘References’. Ensure that the Harvard referencing style is followed consistently
throughout the document.
3. Minimum Reference Requirement:
Include at least 15 credible references published from 2018 onwards, drawn from varied and
reliable sources such as academic journals, government reports, and reputable industry
publications. These references must be integrated meaningfully into the introduction, main
content, and analysis sections of your paper. Each source contributes significantly to your
overall grade.
4. Visual Aids:
You may include diagrams, figures, charts, and tables to support your analysis. These visual
elements will not count toward the word limit.
5. Quality of Sources:
Ensure that all references are current, authoritative, and relevant to your topic. Avoid
outdated or non-scholarly sources. Proper citation and referencing are essential for academic
integrity and will be assessed as part of your marks.