Select EITHER question set A or question set B to respond to in at least 175 words.
Set A (Optional supplemental resources are listed at the bottom.)
For this discussion, think about a product or service from a for-profit company/business that you’ve seen advertised in the media. Research the company’s social media presence and consider what you’ve learned so far about market research.
- Select a for-profit company/business. Who is the company or business?
- Find a promotion currently offered by the company on social media. If you do not use social media, you may use a website. What are they promoting?
- Share a screenshot of the promotion. If you cannot provide a screen shot please post the URL where it can be located.
- In your opinion, do you think the visuals and promotion are effective? Explain why or why not.
- What media platform is the company primarily using to attract customers to their product or service (such as TikTok, X, Facebook, etc.)?
- What elements do you see in their promotion that might influence a person to use the service or donate to it?
- Does the promotion you analyzed take different cultures into consideration? If so how? If not, how might they accomplish this?
OR
Set B (Optional supplemental resources are listed at the bottom.)
For this discussion, think about a nonprofit organization in your area or one that you are familiar with that has a media presence. Research the organization’s social media presence and consider what you’ve learned so far about market research.
- Select a nonprofit organization. Who is the nonprofit?
- Find the organization's presence on social media. If you do not use social media, you may use their website.
- What services do they offer?
- Share a screenshot of the key service they are promoting, if you cannot provide a screenshot please post the URL where it can be viewed.
- In your opinion, do you think the promotion and visual is effective? Explain why or why not.
- What media platform is the company primarily using to attract customers to their product or service (such as TikTok, X, Facebook, etc.)?
- What elements do you see in their media that might influence customers’ purchase decisions?
- Does the promotion you analyzed take different cultures into consideration? If so how? If not, how might they accomplish this?
Be sure to cite your sources using APA format. The Reference and Citation Generator in the library is a great tool to help with this process.