Assignment. Disneyland and Pricing
Disneyland charges a flat fee for admission to the park. That fee gets you unlimited access to rides, parades, and other attractions. There are a number of factors driving the price Disney chooses. To find current pricing, go to www.disneyland.com. Then, write a paper answering the following questions.
Assignment Questions
• Do you think this is too high? If so, how much would the price need to drop before you’d consider it “fair”?
• If you believe the price is too high, you probably also believe you have better alternatives for a day of fun. What are some of those alternatives?
• If you don’t think the price is too high, how much could it increase before you would believe it is too high?
• Disney invests millions of dollars to create a new attraction and billions of dollars to make major updates. How does the addition of a new ride or land affect your perception of the value you get from a ticket to Disneyland?
• Do you think Disney’s flat-fee pricing is the best strategy to use? Why or why not?
• Instead of charging a flat fee, what other pricing strategies might Disney use?
Assignment Requirements
The requirements below must be met for your paper to be accepted and graded:
• The paper must be between 1 – 2 pages in length (not counting the title page) using Microsoft Word.
• Attempt APA style.
• Use font size 12 and 1” margins.
• Include a cover page and reference page.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as scholarly journals found in online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
discussion
How Much Does a Shampoo Cost?
You’ve stopped by your local drugstore to pick up a bottle of shampoo. Most of the brands cost somewhere between $3.99 and $6.49 for roughly the same-sized bottles. However, you notice one brand that is priced at $23.89, again for the same amount of product.
- Write a post sharing your reaction to this situation.
- What did you assume about the higher-priced product and its competitors?
- Explain the ethical issues involved in the messaging that marketers create. How can they make sure that they are not crossing the line when it comes to these issue