Business Question

Overview

Submit a minimum 5-page typed paper (not including the cover page or reference page)

Please denote each task in the paper as you answer the questions.

Example:

oTask 1: Answer

oTask 2 : Answer

oTask 3: Answer

**Please make sure to submit complete descriptions/answers for each task. One sentence submissions will not be accepted. I am looking for an understanding of each topic (task), not a definition.

Task 1:

Make up a company you want to run, what are you going to sell? How many employees do you think you will need? What positions?

Focus on Competitive Priorities. Each company has a defined market, what is your defined market?

How did you choose this market and why?

Explain how you will focus on each competitive priority (COST, QUALITY, SPEED, AND FLEXIBILITY) to both the employees and the customers?

How will this impact how you compete with your competitors? How does the primary customer you serve define Cost, Quality, Speed and Flexibility? How did you know what their definitions were? What did you do to ensure you met those demands?

What is the mix of the competitive priorities that gives the customer what they expect?

How does this translate into training for your employees?

How does this affect raises and promotions in your company

Task 2:

What/Who is your Target Market?

Are you providing the customer what they really want and desire? How do you know this?

Are you providing great quality service and products? How do you know this?

Think about what your company stands for today vs your toughest competitors. Discuss this in detail:

a) who is winning and why? Explain how you know these things and what you intend on doing to make sure you hold or improve your position in this competition.

b)Who is doing a better job at providing the customer what they want and why? Explain how you know these things and what you intend on doing to make sure you hold or improve your position in this competition.

c)Who is offering more speed? Not just delivery speed, (hint who brings

innovative products to market faster, who performs at the speed the customer expects, etc.?)Explain how you know these things and what you intend on doing to make sure you hold or improve your position in this competition.

d)Who is winning in providing the customer the quality they expect? Explain how you know these things and what you intend on doing to make sure you hold or improve your position in this competition.

e.) Who is best able to give the customer great value by providing them with excellent Quality, Speed, and Flexibility at a great price? Explain how you know these things and what you intend on doing to make sure you hold or improve your position in this competition.

Task 3:

Competing on a day to day basis is different from competing in a single game every now and then. Day to day can be a real grind. How do you intend to make sure your employees stay focused, happy and satisfied with their contributions to the success of the business?

Describe how you would use the competitive advantage principle to help your employees and customers really understand what you are expecting from them, what they expect from you and how you intend to deliver using competitive priorities.

How important is it to make sure the customer and employees know your definition of competitive priorities and competitive advantage? How will you communicate this?

Who all benefits from knowing competitive advantage besides customers and employees?