Select EITHER set A or set B to respond to for this discussion
Set A: (See optional resources below for ideas)
For this discussion, think about a for profit company that offers a subscription to a product or service that is familiar to you and reflect on their pricing and branding.
- Who is the for profit company you selected? What products/services do they offer?
- From our reading, which pricing strategies does the company use to attract customers to their brand in a competitive market?
- As a consumer, why might you find this pricing strategy attractive? Explain.
- Research the company’s online presence, including their website and social media. Based on what you observe, what is one specific recommendation you’d give to help the company strengthen its brand image with a particular target market? Explain your reasoning using examples from their current messaging, visuals, or engagement strategies.
- Does the company demonstrate culture and diversity in its messages or visuals? If so, how? If not, what would you suggest they do to accomplish this?
OR
Set B: (See optional resources below for ideas)
For this discussion, think about a non profit organization in your community and reflect on their branding as well as how they engage the community and potential donors.
- What nonprofit organization did you select?
- What branding strategies does the organization use to attract donors and end-users to their brand?
- Do you find this branding strategy attractive? Explain.
- Research the organization's online presence, including their website and social media. Based on what you observe, what is one specific recommendation you’d give to help it strengthen its brand image with a particular target market? Explain your reasoning using examples from their current messaging, visuals, or engagement strategies.
- Does the organization demonstrate culture and diversity in its messages or visuals? If so, how? If not, what would you suggest they do to accomplish this?