discussion
Building Your Company’s Brand
You are the brand manager for your favorite brand of clothing, vehicle, food, or electronic device, and you’re considering adding mobile marketing to your strategy. After researching the six common mobile marketing tools listed below, choose one or two tools you think would be best for your brand’s products. Write a post explaining your rationale for choosing these tools. SMS (short message service)
- Mobile ads
- MMS (multimedia messaging service)
- Bluetooth marketing
- Mobile website (MOBI and WAP website)
- Smartphone applications (apps)
In responding to your classmates’ posts, evaluate their questions and offer constructive feedback on their answers. Ask additional questions and discus
assignment Personal Selling Encounters
We are surrounded by personal selling encounters: cell phones, insurance, services in a bank, restaurant, and the list goes on. Pick a service that you would like to learn more about. Now find a person who holds the job of personally selling that service/product. Reach out to them; you can call, walk into a business, or make an appointment, any way that you choose. Introduce yourself, and tell them you are a student and would like to ask some questions.
Assignment Questions
1. Start with simple information. What does the job entail?
2. How did they get the job? How long have they been doing personal selling?
3. Do they enjoy what they do? What are the best parts and the worst parts of the job?
4. Do they think that there are skills that are needed to do the job well? If they do, what are they?
5. Can they discuss the compensation structure (they might hesitate, but explain you do not need specifics, just general information)?
6. Do they have the opportunity to move up into management if they would like?
Add any additional questions or ask for clarification of something that you do not understand. End with thanking them for their time.
This exercise should provide you with firsthand information about this job; you can always choose another person that is in a totally different service/product category to compare the details of the job.
Assignment Requirements
The requirements below must be met for your paper to be accepted and graded:
• The paper must be between 1 – 2 pages in length (not counting the title page) using Microsoft Word.
• Attempt APA style.
• Use font size 12 and 1” margins.
• Include a cover page and reference page.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as scholarly journals found in online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.