MGT 521 - Case 2: MakeMyTrip and Goibibo Merger

Overview

• How should Srivastava address and develop a common a) employer brand and what should be the employer branding strategy of MMT post-merger, b) job families, grades, and compensation structure across the merged entity, c) performance management system, and d) employee benefits and policies?.
• Based on the attached file and the question above, please answer the question with an appropriate level of analytical depth (5–8 sentences). Avoid short or superficial responses. Additionally, ensure that the writing is natural, original, and does not appear to have been generated by artificial intelligence.